A content strategy built around search intent, not a keyword spreadsheet. Cluster architecture, priority ordering, and brief templates your writers can actually use.
Content strategy built for SEO starts with a question the keyword tool cannot answer: what does the person who typed this query actually need? The intent behind a keyword determines the content format, the depth, the CTA, and where the piece sits in the funnel. Getting this wrong produces content that ranks briefly, bounces heavily, and converts nothing.
The strategy output is a topic cluster architecture: a set of connected content groups, each with a pillar piece and a set of supporting articles, all internally linked in a way that concentrates authority on the highest-value pages. This is the content structure that consistently outperforms a flat blog with no internal linking logic.
Cannibalisation is addressed explicitly. Most sites over six months old have multiple pages competing for the same keywords, splitting rankings and confusing crawlers. The cannibalisation audit maps every duplicate intent and recommends either a merge, a redirect, or a differentiation play for each conflicting pair.
The 10 content briefs included in the base scope cover the highest-priority pieces in the roadmap. Each brief includes the target keyword cluster, search intent classification, recommended format, word count range, internal linking recommendations, and the specific points the piece needs to cover to compete with current top-10 results.
Price shown is the starting price. Confirmed before work begins. German MwSt. (19%) not included.