3-4 business days

Keyword Research & Mapping

A comprehensive keyword universe for your site, mapped to existing pages, identifying gaps, and structured for a coherent on-page targeting strategy.

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What this covers.

Keyword research done well is not a list of high-volume terms sorted by monthly search count. Volume without intent is noise. The right keyword for a business is the one where the searcher's need matches exactly what the page can deliver and where the business can reasonably compete within its current domain authority.

The keyword universe covers your product and service areas, your competitor keyword profiles, and the informational queries that surround your commercial terms. Every keyword is classified by intent before anything is prioritised. Commercial keywords and informational keywords require fundamentally different pages, and mapping them separately prevents the same page from trying to serve two different audiences.

The mapping exercise assigns every keyword to an existing page or flags it as a gap requiring new content. This turns an abstract list of keywords into a concrete to-do list: these pages need updating, these gaps need filling, and these terms are being targeted by two pages that need to be consolidated.

The priority targeting list is the actionable output: the 50 terms with the best combination of search volume, commercial value, attainable difficulty for your current domain, and strategic fit. Alongside volume and difficulty, each term shows the current ranking position and the gap between current position and estimated traffic uplift at position 1.

Results

A legal services firm used the keyword mapping to identify 14 practice areas that had no dedicated pages. Publishing those pages contributed to a 44% increase in organic qualified leads over 6 months.
An online retailer consolidated 23 cannibalising product category pages using keyword mapping recommendations. The consolidated pages improved average position for the affected terms from 12 to 5.

What is included

Every project includes
Keyword universe (up to 3,000 keywords)
Search intent classification for all terms
Keyword-to-page mapping (existing pages)
Gap analysis (terms with no current page)
Difficulty and traffic potential scoring
Priority targeting list (top 50 terms)

Questions about this service

Up to 3,000 keywords. Larger universes (enterprise or broad e-commerce) are available at an extended scope rate.
Ahrefs, Semrush, and Google Search Console data (if access is provided). GSC integration significantly improves mapping accuracy for existing pages.
Starting from
€244.70
3-4 business days — from per project
Start with this service → Ask a question first
Included in every project
Keyword universe (up to 3,000 keywords)
Search intent classification for all terms
Keyword-to-page mapping (existing pages)
Gap analysis (terms with no current page)
Difficulty and traffic potential scoring
Priority targeting list (top 50 terms)
Pricing note

Price shown is the starting price. Confirmed before work begins. German MwSt. (19%) not included.

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